Ad For Veteran Service Dogs Wins “Best Commercial Award”
“We not only help people who cannot see, but also those who have seen too much.”
That's the motto, and the tagline of a commercial for The Royal Dutch Guide Dog Foundation.
The commercial, recently named the best commercial of 2014 (in the Netherlands), highlights one of the company's objectives, which is to "train dogs to guide people with a trauma out of a nightmare."
From the Examiner:
Service dogs are becoming increasingly recognized for their support roles as they assist veterans dealing with the effects of PTSD (Post Traumatic Stress Disorder). Highly trained service dogs can ease suffering due to insomnia, anxiety attacks, and intrusions as their partners transition from military to civilian life. According toFreedom Service Dogs, a Denver-based nonprofit, specialized service dogs can help service members and veterans “find new levels of independence in their post-combat lives.”
KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) has been training guide dogs for visually impaired people for more than 75 years and is now expanding training operations to include canine assistance with a wide range of disabilities. Established in 1935, the organization has trained over 5,000 dogs for guide dog users in various parts of the Netherlands. They are an accredited member of the International Guide Dog Federation.
It's a little difficult to watch at first, but stick with it. It's just that good.