I'm guessing that at some point Amazon will attempt another Prime Day...but it will probably be awhile before they live down July 15th's Prime Day.

An event billed as being "Bigger than Black Friday" turned out to be a day full of red faces at Amazon. The plethora of deals that were hinted at during the run up to Prime Day turned out to be far less exciting than anticipated...to say the least.

Some online comments:

  • I woke up at 3am for this?!
  • The best deal I've seen so far is 15% off a box of Pop Tarts
  • So what I'm getting out of this is that #PrimeDay is some sort of postmodern experiment to see if disappointment can be quantified.
  • #PrimeDay is a bigger disappointment then I am to my parents
  • Turns out #PrimeDay was better than expected! I thought I would waste hundreds but ended up spending nothing at all.
  • LOL at Amazon getting everybody excited about Prime Day & then showing up like that clearance table at TJ Maxx.

That's just a small sample of the roasting that Amazon took across the social media spectrum. My favorite, however, is this parody announcement of Prime Day II: