Fred VanVleet's first ASMR video is a new tv commercial for one of Canada's largest department stores.

Fred is quickly becoming my favorite pitchman. Shoes, clothing, credit cards, flooring and now some crazy cool Christmas lights.

In his new commercial. Toronto Raptor Fred VanVleet is demonstrating the new Noma Voice Command Smart Lights in his ASMR studio.

You may be wondering what ASMR is and why its so popular...

ASMR stands for autonomous sensory meridian response -- that's the long version for "natural sounds". The current trend uses the sound of whispering, opening beer bottles, birds chirping or any other sounds that occur in nature. Crinkling paper has had millions of views on youtube. Some say it helps one to fall asleep. Others look for a tingling sensation.

These lights are sold at Canadian Tire, one of Canada's biggest retail chains that sells a wide range of automotive, hardware, sports and leisure, and home products. Some stores also sell toys and food products.