There's a common sentiment among people who work in radio, TV, and print that goes, "If it's free, it's for me." You don't have to be a member of the media to take advantage of Wendy's free food offer in the Rockford area, just someone who appreciates something for nothing.
I mentioned in a post yesterday that Santa Claus is coming to Rockford in December to have breakfast at Nicholas Conservatory with his many admirers. As someone who grew up in this area, the highlight for me as a kid was our annual pilgrimage to Colonial Village Mall to meet up with Santa at Weise's.
As a kid, I looked forward to the holiday season for many of the usual kid reasons: Christmas vacation from school, holiday presents and decorations, and coming up to Rockford to have breakfast with Santa Claus at Chas V. Weise's in Colonial Village Mall.