Rockford Firefighters donned bras and danced down the runway Friday night to raise money during the Pink Party and Bra Auction at Forest Ridge Events Center in Machesney Park.

The event was a fundraiser for Pink Heals. The Winnebago County chapter along with others in the nation raise money to help fight deadly diseases.

The main attraction of Friday night's festivities was the bra auction. Firefighters wore decorated bras while event attendees placed their bids.

Winning bidders received the bra and an accompanying package, which included sports tickets, gift cards and other items.

The Pink Party also included a wine tasting, silent auction and shopping with home-based vendors.

More From WROK 1440 AM / 96.1 FM