Illinois-Headquartered Kraft Changes Name Of Classic Favorite
It's not such a big deal (unless you think it is, of course), but Illinois-based Kraft Foods has announced that their planned name change for their longtime favorite, Macaroni and Cheese, will result in the dropping of three syllables.
Talk about doing something in the nick of time! 85 years of those three syllables dragging down one of America's favorite comfort foods is more than enough, right?
Plus, think of all the time you'll save in pronouncing what you'd like to have for dinner without having to slog through saying "uh-rohn-ee."
Kraft Says The Name Change Is A Reflection Of How Consumers "Organically" Reference The Brand
Let me paraphrase the ad-speak: "You guys call it mac and cheese, so that's what we'll call it, too. Plus, think of the printing ink we'll save by dropping a-r-o-n-i from every box!"
"We know that people aren’t turning to comfort food as a guilty pleasure. They are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves," said Kraft Mac & Cheese Brand Manager Victoria Lee in a statement.
I'm not really sure why slurping down a bowl of mac and cheese qualifies as "caring for themselves," but I'm totally onboard with reaching for some comfort food when you want and/or need some.
Before We Wrap Up, I Have To Share The Strangest Mac And Cheese Story I Could Find
I went looking for some "fun facts" about macaroni and cheese to go along with this piece, but quite honestly, everything I found pales in comparison to the Oprah Winfrey macaroni and cheese story I found at blog.cheapism.com:
According to Entertainment Weekly, mac and cheese is a favorite go-to comfort food for the most famous woman on the planet. When Oprah Winfrey's 1998 movie "Beloved" flopped in theaters — even "Bride of Chucky" beat it out by three spots — the daytime talk goddess went into a fit of depression. She copped to going on a binge for the ages by diving into an estimated 30 pounds of mac and cheese and not letting up until it was finished.