For over 20 years if the Bulls scored 100 points, everyone in attendance would win a free Big Mac. Those days are over. 

It was a great gimmick. It led to some funny moments at the end of blowouts when the crowd would urge the players to shoot just to get the free Big Mac.  It's amazing what the masses will do for a three dollar sandwich.

But the days of free Big Macs are over and Portillo's has stepped in for a different fourth-quarter gimmick.

ChicagoTribune - McDonald’s decided in the offseason to scale back its relationship with the Bulls, which included ending the 100-point promotion, Bulls spokeswoman Sarah Moran said in an email.

The Portillo’s deal rewards fans with a free hot dog, but it requires a much more specific event: The opposing team needs to miss two consecutive free throws in the fourth quarter. Portillo’s and the Bulls are calling the new promotion Fourth Quarter Franks; the deal kicks off Friday, Nov. 23, with the Bulls’ game against the Miami Heat.

This is roughly a 1000X better than the old promotion. First of all, you're going to get fans loudly yelling at opponents free throws in the fourth quarter. Second of all, is there any comparison between a Big Mac and a Portillo's hot dog? Portillo's wins every day and twice on Sundays.

The new deal begins this weekend. Hopefully, it will be as big of a cult success as its predecessor.

More From WROK 1440 AM / 96.1 FM