The Brass Tap Bar in Greenfield, Wisconsin gets all kinds of "Wisconsin" for their customers. I'm sure theirs lots of "green and gold," Old Milwaukee, Spotted Cow, and Miller Lite on tap...But dammit if it doesn't get SO COLD up in Greenfield, that it's better just to stay home. Not so fast cheese heads, "The Brass Tap Bar" has the answer to that. CBS58

SeventyFour
SeventyFour
loading...

The main man Nick Marking of The Brass Tap Bar, has a solution to those below zero, freezing days in Greenfield, Wi....A "Wind Chill" discount.

Wintery picture of a very cold man with a XMAS vibe
Pepgooner
loading...

So let's say it's a wind chill of 40 below...You can take 40% off your tap. What the?? This dude is a marketing genius, location location LOCATION! I mean hell, it's like 30 below in summer up there, right?

MarianVejcik
MarianVejcik
loading...

"It's pretty lighthearted. I mean certainly cold out, but it's a topic of conversation but it's a fun topic of conversation." - Nick Marking

Getty Images
Getty Images
loading...

How many will brave the freezing temps to get these ridiculous savings? Is risking frost bite worth eating and drinking for a fraction of the price? I'd go with yes, I mean you'd kinda have to try this at least once...right?

The owner claims "breaking even" is the name of the game with the freezing temps...but damn, his loyal customers are some loyal customers. I bet the cheese curds are pretty good too!

7 Foods You Didn't Know Were Official State Foods of Illinois & Wisconsin

Wisconsin and Illinois' official state foods you probably didn't know about.

The Safest Cities in Illinois & Wisconsin

Safewise did a study on the 100 safest cities in America. Eight of them are in Wisconsin and Illinois.