Illinois really shows off its best side during the Fall months. The weather is pretty much perfect. There's a special "fall" scent in the air. And the trees put on their annual display of fireworks all across the Land of Lincoln.
The new Illinois tourism campaign is called the "Middle Of Everything," and it's designed to help Illinois re-boost our state's call to come and visit after dealing with two years of the pandemic.
You've probably already visited most if not all of the "mainstream" places to visit here in Illinois. With that done, are you ready to get a little weird?
Earlier in the year, President and CEO of the Rockford Area Convention and Visitors Bureau (RACVB), John Groh, said he expected it would take until probably 2024 for Rockford tourism numbers to get back to where they were before the pandemic.