A Rockford business is giving away a $50 Visa Gift card to somebody who can come up with the most ruthless caption for a photo they posted to Facebook.

This reminds me of a thread called 'Roast Me' on Reddit. You post a photo of yourself and tell random people in the group to say literally anything about you.  Some users have really bad acne, a bunch of piercings, a huge birthmark on their face, or even cancer.  The thread is used to allow people to laugh at themselves and others without feeling down about it.

Well, for a Rockford business; Miller Heating & Air Conditioning, they're asking their Facebook followers to not just roast anybody... but roast an A/C Unit so no human feelings get hurt!

Roasting: To humorously mock or humiliate someone with a well-timed joke, diss or comeback.


The rules?  You just have to get the most likes on your caption you come up with and on April 8th they'll announce the winner of a $50 Visa Gift Card.  Do you think you have what it takes to roast this A/C Unit way better than other Facebook users?

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Here are what some of the Facebook users already said on the post:

Needs a little dusting and vacuuming and it will be good as new


I’m a valuable antique!!!


This unit has been to Hell and back!


Still runs better than anything built today!!!

Even the company joined in with their own caption:

Gently used ac unit for sale no low ballers I know what I have..

But hey, if you're actually just looking to get a new heating or cooling installation, you can find Miller Heating & Air Conditioning on Facebook!

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