From tricking you into a huge phone bill to trying to scare you into a DNA test, scammers are really aiming at your wallet and identity.

Luckily for us though, we've got Dennis Horton, Director of the Rockford Regional Office of the Better Business Bureau (BBB) working hard to get us the information needed to avoid being scammed.

This morning, Dennis filled us in on what's being called the "One-Call Scam," and he also covers an insidious DNA-based Medicare scam. Not only that, Dennis has details on how you can shine a spotlight on businesses and individual who are actually doing things right.