Wisconsin is Targeting Illinois Millennials With New Ads
Wisconsin has its sights firmly set on getting millennials to make the move to the Dairy State, and despite all the negativity thrown toward millennials, there's been some grumbling about it here in Illinois.
Wisconsin recently unveiled a new, multi-million dollar advertising campaign designed to catch the attention (and hopefully the interest) of Chicago's millennial population.
Wisconsin Economic Development Corporation officials showed their ads and videos to reporters on Tuesday, January 9th. The officials said they want to change perceptions after research showed how young out-of-state residents viewed Wisconsin as beer, cheese and little else. Between now and June, the state will spend $1 million to advertise on social media, downtown Chicago trains, and in bars and health clubs. Gov. Scott Walker has asked lawmakers to approve $6.8 million more to continue the campaign long-term.
And, they're making sure the ads are placed where the target audience will see them:
Ads on Chicago Transit Authority's Brown Line trains will promote Wisconsin's shorter commutes and lower cost of living. Seven of the trains will be "wrapped" in Wisconsin's ads, while eight others will feature interior ads. The cost of the initial six-month push is $81,242.
At bars, patrons will see Wisconsin's ads on drink coasters. At health clubs, they will see digital versions while running on treadmills and lifting weights. That portion will cost $146,966 for its initial run.
One of the ads promotes Milwaukee's cost to rent, which economic development officials say is 42 percent lower than Chicago's. In another ad targeting smartphone apps, users will be able to enter their average commute time and compare it to the average commute in Wisconsin.
Take a look, and see if you feel like calling a moving van. We know that Illinois leads the nation in losing people to other states, so I've gotta believe that some of this effort will find the bulls-eye: