![Bet You'll Never Guess: This Is Illinois' Most Hated Brand Name](http://townsquare.media/site/671/files/2022/07/attachment-gettyimages-97492168-170667a.jpg?w=980&q=75)
Bet You'll Never Guess: This Is Illinois' Most Hated Brand Name
Nearly everyone in our building that I hit with that question had a brand name that they just can't stand immediately pop into their head. Interestingly enough, not one of them named the brand that Illinoisans, according to a new study, hate more than all others.