Rockford And The Midwest Prefer Cars To Be This Color
We may love all the colors under the rainbow overall, but when it comes to the color of our cars here in the Rockford area, throughout Illinois and the entire Midwest, we're a lot more boring about colors than we might think.
To be really honest about things, it's not just here in Rockford or the Midwest. As a nation, we love a wide open color palette for clothing and many other things, but we don't seem to feel the same way about the color of our vehicles.
When I Was 16, My Dad, Knowing I'd Want To Borrow His Car A Lot, Bought Himself A Horribly Ugly 1978 Dodge Aspen Station Wagon--In Yellow
Smart guy, the old man. He cut my asking to borrow the car in half with one swift move. Here's what the car looked like (except this one below is a Volare). Maybe it was this print ad that hooked him:
I will go to my grave believing that he did it to keep me from wanting to borrow it. My mom's car was off-limits, so if I wanted to drive, it was the Aspen. Oh, and and the yellow color seemed to strongly remind everyone in my peer group of urine, so I had that going for me when out for a night on the town.
Sorry, the long-term scarring of that ugly, smelly, pee-colored testament to the parent company's financial problems has caused me to digress. Let's get back to the topic at hand.
According To A Study By ISeeCars.com, The Most Popular Color For Vehicles In The Rockford Area Is Black
That preference carries over to the entire state of Illinois. The same goes for Wisconsin, Iowa, Indiana, Kentucky, Missouri, and Michigan.
It's not an overwhelming victory, as vehicles that fall under the umbrella description of "grayscale," meaning black, white, or gray, are the top picks in all 50 states. When it comes to non grayscale colors, red is the most popular color in 38 states, while blue is the top non-grayscale pick in 12.