How To Avoid Scams During Amazon Prime Days In Rockford

Amazon and Amazon fans gear up every year for Prime Days in hopes of landing an incredible deal or two.

Unfortunately, scammers circle the event on their calendars, too. They see Amazon Prime Days not as a shopping opportunity, but as a prime opportunity to steal your money, personal information, and peace of mind, leaving you with nothing but a stress headache.

With Amazon Prime Days running June 23rd through June 26th, the Rockford Regional Office of the Better Business Bureau (BBB) is warning consumers to be on high alert for a variety of scams that tend to surge during major online shopping events.

Shopping Scams Of All Sorts Are Some Of The Most Common Complaints In 2026

In 2025, online purchase scams accounted for roughly 30 percent of all reports submitted to BBB Scam Tracker, with nearly 90 percent of victims reporting financial losses.

Dennis Horton, Senior Director of the Rockford BBB:

Con artists capitalize on excitement, urgency, and the promise of big savings. Scammers know consumers are actively searching for deals, and they create convincing schemes to separate people from their money and sensitive information.

Scammers often impersonate Amazon through emails, text messages, phone calls, and websites that appear legitimate. Common schemes include fake order confirmations, bogus delivery problem notices, counterfeit customer service numbers, fraudulent social media ads, and fake Prime membership renewal notices.

Don't Forget About The Fake Websites

The BBB notes that cybercriminals created more than 120,000 malicious websites ahead of a major Amazon sales event in 2025, with many designed specifically to steal passwords, financial information, and other sensitive data.

To stay safe while bargain hunting, make sure that you verify website addresses carefully, avoid clicking links in unsolicited emails or texts, and log into your Amazon accounts directly through the official website or app.

Shoppers should also be wary of deals that seem too good to be true and use credit cards whenever possible because they generally provide stronger fraud protections.

The BBB also reminds shoppers to be cautious when purchasing through social media advertisements and to avoid paying unfamiliar sellers with gift cards, wire transfers, or peer-to-peer payment apps.