Kia Commercial Takes Aim at ‘Participation Trophies’ [VIDEO]

I caught this commercial during this Sunday's football games and thought, "Good for Kia!" Apparently I wasn't alone:

Here's a sampling of the reaction on Twitter:

According to Fox News:

The 2016 Kia Sorento commercial is part of a campaign portraying the vehicle as being built for "football families."

The ad comes after Steelers linebacker James Harrison made headlines for posting on social media that he'd be giving back a participation trophy awarded to his sons.

Have you ever done a similar thing for your child?