The Most Impressive Brand Comebacks [LIST]

On the show this morning, Riley & I discussed the sales boost Coke received from placing names on its "Share A Coke With..." cans and bottles. Apparently personalized soft drinks is all it took for us to warm up to the idea of buying more carbonated beverages:

Coca-Cola Co. carbonated soft-drink sales in the U.S. have risen more than 2% after the world's most-famous beverage brand began labeling Coke, Diet Coke and Coke Zero this summer with names of individuals, from Aaron to Sarah to Zach...

The idea was to get consumers to buy personalized bottles and cans not just for themselves but also for friends and family. The "Share a Coke'' campaign has been such a hit that, for at least a few months, it reversed a decadelong decline in U.S. Coke consumption.

I admit I was not one of the customers who were buying extra Coke. The chances of finding a "Share A Coke With Scot" bottle was exactly zero. There's the downside of having a uniquely spelled first name.

The Coke "comeback" got me thinking about other brands that have revitalized themselves. This list from ranker.com takes a look at the Most Impressive Brand Comebacks. I won't spoil number one, but the list includes Polaroid:

Despite an initial slump in sales, Polaroid has managed to stay in the game by adapting to the digital takeover while simultaneously embracing its own nostalgic kitsch status. Polaroid now offers a digital upgrade of its iconic One-Step camera that snaps digital photos, then uses a tiny printer to spit out a physical copy.

And Old Spice also cracks the Top 15:

An expansion of the product line into shower gels, shampoos, and other manly grooming accoutrements combined with a jokey, self-effacing advertising campaign helped the brand regain its former glory with young dudebros everywhere.

Check out the full list here.