The past couple of years of the pandemic have absolutely sucked for most people and businesses, but not all. Household cleaners (including hand soaps and hand sanitizers), toilet paper and paper towels, and pasta saw big sales increases during the pandemic, and so did beer.
This Summer is going to be full of events and concert festivals all over the country - one being the Chicago Craft Brews Fest at Lincoln Park Zoo at the end of April!
We can't all be in the financial stratosphere that only drinks the rarest and most expensive beers on the market. Sometimes/all the time/once in a while, you want to save a couple of bucks and still have something good.