Apparently the Kardashians  just aren't enough for celebrity-obsessed Americans. How else do you explain the meteoric rise to fame for a street rat in NYC who just wanted to take home a slice?

From The New York Daily News:

He has been dubbed “Pizza Rat.”

An icky but inspirational YouTube video went viral on Monday showing a rat carrying an entire slice of pizza on its back down a New York City subway staircase.

The determined little guy is seen in the short video, taken by YouTuber Matt Little, carrying the pizza in tow just before he sadly gets discouraged and drops the slice.

The video continues to go viral with many on social media comparing Pizza Rat's struggle to get his pizza to the everyday grind of trying to fight hard for your dreams. 

And, you have folks on social media comparing their own plight to that of Pizza Rat. Some examples:

"#Pizza Rat is me!"

"What's the difference between #Pizza Rat's existence and mine?"

"We are all #Pizza Rat!"

"He takes on big challenges. He works for what he wants. He doesn't settle for crumbs!"

And, my personal favorite: "Everyone's talking about #Pizza Rat, but all I see is a hard-working dad trying to feed four young turtles."

All hail #Pizza Rat