Remember the ALS Ice Bucket Challenge? It seems like yesterday, but the Ice Bucket Challenge began in the summer of 2014, and thousands of people took part. If you're ready for a new challenge, bring in the cement mixers.

The ALS Ice Bucket Challenge got about as big as a movement can get, if you recall. How big? From the ALS Association:

The ALS Ice Bucket Challenge started in the summer of 2014 and became the world’s largest global social media phenomenon. More than 17 million people uploaded their challenge videos to Facebook; these videos were watched by 440 million people a total of 10 billion times. It is now an annual event to raise awareness and funds to find treatments and a cure for amyotrophic lateral sclerosis (ALS).

 

Something tells me the new challenge, dreamed up by some road construction workers in Britain, won't be quite as prolific.

From UPI:

A group of British road construction workers came up with a new way to keep themselves amused -- and somewhat nauseous -- "The Cement Mixer Challenge." A video recorded by the workmen Tuesday at a road construction site in Sutton Coldfield, England, shows one of the men sit with his rear end inside the small cement mixer, which two of his colleagues then start and hold steady. The worker manages to spin around several times before shouting for his laughing coworkers to stop the mixer.

 

Another big difference between the Ice Bucket Challenge and the Cement Mixer Challenge is that these guys aren't trying to raise money for a good cause. They're screwing around at work, and the only thing they're likely to raise is their own lunches.

Also, logistically speaking, this one's dead in the water. Most people have access to ice, water, and a bucket. A cement mixer? Not so much.