There are certain jobs you look at and say, "Nope. Never. Couldn't possibly do it." Washing windows on a Chicago Skyscraper is, for me, one of those jobs.
"If you build it, they will come" might work for a baseball diamond in a cornfield, but apparently not for a Chicago-based casino, according to a consultant.
Digital billboards are being used for more than just pitching a product or service, especially since some cities are now using them to protect their citizens.