In his song "We Didn't Start The Fire," Billy Joel sings the line "Rock and roller, cola wars, I can't take it anymore," which is a reference to the blood feud that was going on between Coca-Cola and Pepsi in the middle 1980s. The two soft drink giants went at it bare-knuckled trying to grab the most pop-drinking customers in the nation.
There's a common sentiment among people who work in radio, TV, and print that goes, "If it's free, it's for me." You don't have to be a member of the media to take advantage of Wendy's free food offer in the Rockford area, just someone who appreciates something for nothing.