Rockford Area Convention and Visitors Bureau

Rockford's kick-off to the holiday season features a tree lighting, parade, fireworks, horse & wagon rides, visits with Santa, along with some new fun additions.

Thanks to all the excessive rains we've been getting lately, the Rock River is too high to safely host the race this Sunday.

Rockford's biggest and best holiday party is looking for the centerpiece for "Stroll on State," and they hope that someone locally can help them out.

The mural is a week-long project painted on the building at Eddie Green Place, 331 East State Street, in downtown Rockford.

The Rockford Area Convention and Visitors Bureau (RACVB) knows pretty much every spot where Fall fun and adventure is taking place--and they're sharing.

Folks in Bunol, Spain get together every year and throw 30,000 pounds of tomatoes at each other in an event they call "La Tomatina." Well, we have tomatoes here, too.

Mark your calendar for a brand new downtown Rockford festival, happening September 22nd.

Visitor spending in Rockford and Winnebago County reached an all-time high of $383.7 million in 2017, an increase of 8.3 percent over 2016.

Nearly 114 million people traveled to the state last year to “Enjoy Illinois” and give a $1.1 billion boost to the state’s economy.

A promotional video released by the Rockford Area Convention and Visitors Bureau (RACVB) recapping the most recent "Stroll on State" shows Rockford in a really beautiful light.