That might not be a bad slogan to use to draw fishermen (and women) to the waterways here in the Land of Lincoln to do some fishing, and spending of their tourism dollars. It doesn't hurt to have a guy in Carbondale with video proof that it happens, either.
In the interests of full disclosure, I have been fishing a total of 3 times. Once, when I was a kid, I badgered my dad into taking me out fishing. We caught, together, a grand total of zero fish, but at least it rained all day, and we got a flat tire coming home.