The Rockford Area Convention and Visitors Bureau (RACVB) has a new survey they'd like you take. Let them know your thoughts on the importance of tourism in the Rockford area, along with the events you love or don't like, and events you'd like to see here.

Rockford and Winnebago County residents have the opportunity to give their opinions on tourism related topics within the region. Surveys will be sent to 6,000 Winnebago County addresses, or roughly 1 in 18 households, which were selected at random. The survey is anonymous with no identifiers on the survey or the return envelope. In addition, all citizens – 18 years and older - will have the opportunity to complete the survey online here. The online portion of the survey will be available until November 13.

John Groh, RACVB president/CEO:

"RACVB takes this survey very seriously and uses the findings as a guidepost for which projects the community would like to see brought to the forefront. The tourism sector in our region has a strong influence on our quality of life and the economic vitality of the region. We want to know how the citizens feel about the industry and what they see as priorities for the region."

It's been since the Spring of 2015 since the RACVB asked local residents (at least in the form of a survey) to share their thoughts on tourism, events, etc. 97% of respondents at that time indicated that tourism was “very important” or “important” to the overall economy of the region. 98 percent said tourism has a “positive effect to improve the economy” or a “positive effect through limited visitor spending.”

The survey respondents showed great support for several specific tourism projects. Ecotourism (including outdoor activities such as hiking, canoeing, biking) had 91 percent support; amateur sports facilities had 90 percent support; downtown Rockford revitalization had 84 percent support; and bike paths had 80 percent support; and attractive gateways into the community had 70 percent support.

Got thoughts?

Click here to link to the RACVB's online survey.