If you're like most people, you might not even know what a "pimento" is. 

Let's head over to Wikipedia to knock that one out of the way:

A pimento is a variety of large, red, heart-shaped chili pepper that measures 3 to 4 in long and 2 to 3 in wide. The flesh of the pimento is sweet, succulent, and more aromatic than that of the red bell pepper. Some varieties of the pimento type are hot. The fruits are typically used fresh or pickled. The pimento has one of the lowest Scoville scale ratings of any chili pepper.

So there you have it. A lot of people (including me) only know the pepper as what's stuffed into some olives, They turn out to be a lot more than that.

Moving on to the Masters. Much is made of the low-priced menu:

The Masters has the cheapest concessions in all of major sports, BY FAR. It's similar to what you might find at a little league game.

One of the signature sandwiches on the menu is their Pimento Cheese sandwich, which sells for $1.50.

I've always wanted to try one but could never find one around town. This is where the newest menu addition to Jason's Deli comes in. The restaurant on Perryville just south of State Street has recently added the item.

Their entry is a little more complex:

Pimento cheese featuring fire-roasted piquillo peppers and 3 cheeses - cheddar, Muenster and jalapeno jack - leafy lettuce, tomato, on a toasted organic ancient grain bun.

That's a lot more than what you're going to get in Augusta and I'm guessing that it will cost you a little more than 6 quarters.

If you've ever wanted to try some of the flavor of the Master's right here in Rockford, Jason's Deli is your best bet.