AMC Theatres in Rockford, Machesney Park, and across the country unveiled a plan to rival the popular MoviePass.

In case you missed it, MoviePass is a monthly movie service that gives their users a chance to purchase a ticket daily to see any flick at any theater they'd like. The service costs $9.95.

AMC Theatres has taken issue with MoviePass since its launch. It may have been because they were planning their very own MoviePass-like service too.

According to an AMC Theatres press release:

AMC Stubs A-List, a new VIP tier of AMC's popular AMC Stubs loyalty program, will offer guests the very best of AMC up to 3 times per week including multiple movies per day and repeat visits to already seen movies with the sustainable price of $19.95 per month (plus tax)

It's twice the price of MoviePass. So what's the difference? MoviePass only allows for standard movie showings while the new AMC Stubs-A-List users will get IMAX, 3D and all of the other premium experiences.

They are also rolling the Stubs Premiere membership into the A-List program. The Stubs Premiere service allows for good discounts on concessions among other things.

If you go to the movies more than once a month, it seems like a good deal.

If you're like me, a once maybe twice a month moviegoer, MoviePass is still the best value when it comes to movie tickets.

The AMC Theatres A-List service kicks off Tuesday, June 26.

[H/T The Verge]

Sweet Lenny is the brand manager of 97ZOK and Operations Manager for Townsquare Media Rockford. Catch him afternoons 3 to 7 on 97ZOK. Follow him on TwitterInstagram and like his page on Facebook.